Even when a degree of formality is desired, the “who did what, and when” formula is not nearly as interesting as learning the “how, and why, and against what odds.” It’s the story that intrigues us.
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Oscar W. Toby, USMC, Retired – This 2-page profile was read aloud at a dinner in his honor and appeared in print….
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Julie Swayze, Fiction Writer – Just as the fiction writer breathes life into the characters, this 2-page publicity bio brings the author into view. (Written for Davis & Associates Public Relations.)
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Jim Hall & Pat Metheny – The record company needed a profile piece to help them market the unique collaboration of two artists who both eschew commercial labels. (Written for Telarc Records.)
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Rayford’s Recovery and Rebirth – Rayford Griffin’s management company requested this profile for use in promoting his Rebirth of the Cool CD.