Press releases and backgrounders are, by necessity, packed with facts, figures, and sound bites, elements that by themselves don’t have staying power.
Press releases that incorporate those elements into narrative tales to show people surmounting challenges and pursuing goals, leave the reader with a memorable story.
Composer and Musical Trailblazer Maria Schneider Harnesses the Power of the Internet With New CD, Website and ArtistShare (press release, Braithwaite & Katz)
World-Renowned, Grammy-Nominated Composer Maria Schneider Releases First CD in Four Years (press release, Braithwaite & Katz)
Verizon music Festival in Los Angeles (press release written for Verizon and local pr rep)